Kickstarter Vs IndieGogo 2013?

Mike Gonzalez March 30, 2013 37
Kickstarter Vs IndieGogo 2013?

Kickstarter vs Indiegogo 2013

And so , you find yourself a budding entrepreneur with the next great idea and you are searching for money . The seats cushions have been searched , the empties taken back , and all direct contacts have been tapped . Where to go next ?

At one time or another you heard about crowdfunding sites , with the heavyweights being Kickstarter as well as Indiegogo . You’re new to this and are doubtful about which fighter to opt for . Thankfully for you we were able to get YOU the inside advantage . Here is our digest on the differences between Kickstarter and Indiegogo .


With political affiliations groups , faith based causes and environmental institutions are all welcome to make their pitch . Indiegogo thrives on this fact and provides help throughout the site to assist socially beneficial causes in making their presentations .

They are quickly becoming a go to site for “one-off” campaigns for example pleas for individuals that have lost everything due to fire , natural tragedy or fraud . Moved by a tragedy in the news ? Head to Indiegogo . There’s a place for you . As of this writing there are 28 various campaigns focused on the citizens of Newtown , Connecticut . In a few mouse clicks you see a long list of who can come in . Think the Statue of Liberty .

At this point take the ferry past the Statue of Liberty, hop in a cab , head down to Wall Street and try to grab a burger in the executive dining room at Goldman Sachs.

You have a better chance of pulling that off than you are of having a social cause pitched on Kickstarter . They are exclusive to particular milieu and are not apologetic about that .

Campaigns in design , performing arts , media and technology are their target markets . Click on “Start your project” and read “How Kickstarter works” . They tell you creativity should get it’s own space . Reasonable enough , but this ( with a little luck ) inadvertently snooty response to a variety of wonderfully creative solutions to social issues comes across as overbearing . In a few clicks here you will notice a long list of who CAN’T pitch .

Location , Location , Location

You can only create a campaign on Kickstarter if you reside in the U .S . or U .K . With Indiegogo , however , you could be anywhere in the world .indiegogo_2_crowdfunding_2013_ayudos_kickstarter

Kickstarter may have a nice note expecting you to have patience as they are working on it ( adding countries ) . My teen uses the same rationale when I simply tell him to clean up his room and the next morning his socks are laying in a dish of popcorn . That notice has been on the website for some time now . Better to say nothing , and underpromise/overdeliver .

It’s great to have options .

Big difference here . Kickstarter is all or nothing . If you do not reach your preset funding goal , you do not get to keep any of the money pledged , whether you earned a nickel or fell one dollar short . Now if you are the former , you have some larger issues at hand , with an additional one being you lose the nickel . Either way it’s back to the drawing board .

Indiegogo offers some flexibility . Like Kickstarter , they offer the all or nothing ( “fixed funding” ) plan . Unlike Kickstarter , there is a flexible option where you keep what you earned , but with a tradeoff that we will soon see .

Money money money

What does each company take for their services ? Kickstarter’s fee system is much simpler to explain . They take 5% . Payments are made through Amazon , who takes an additional 2-6% , depending on whether you are paying via your bank , domestic credit card or international credit card .

Indiegogo has a tiered payment plan . Under the fixed funding plan described above , Indiegogo takes a 4% fee , plus 3% for credit card payment , for a total of 7% . If you chose their flexible funding plan , which allows you to keep whatever amount you raised and you DON’T hit your goal , Indiegogo takes 9% + 3% ( credit card ) for a total of 12% . If you reach the goal , the total take is the 7% as laid out above .

“Call me…”

Another difference between Kickstarter and Indiegogo is their philosophy on dealing with projects . Kickstarter only accepts projects with defined beginnings and ends , that have clear results – widget , album , game . Ongoing business funding is not allowed . Think fun date but no relationship .

Indiegogo will meet your parents . They encourage you to come back and pitch the next stage of the project . They have also forged ongoing partnerships with KIVA , Startup America and some two dozen umbrella organizations whose members have made several Indiegogo presentations .

This is convenient if you are a fan of Women Make Movies , for example , and you wish to see if they have endorsed any projects you want to support .


Both sites encourage you to develop perks that are creative , unique and memorable . Where they differ is in valuation . Kickstarter suggests pricing the perk at the retail cost . So if you are supporting a game that costs 50 bucks , that’s what you sould price the perk at .

Indiegogo encourages you to price it higher than retail to show people that they are supporting something bigger , that they are part of something beyond the game .

Incoming search terms:

  • Sam Lewis

    shut up and take my money!!!

  • bedussy77

    HOLY FUCK~!~~~~ I WANT ONE!~!!

  • betterthanyou8962

    Stay in China next time!

  • Gun Bourne


  • SeriousF

    Give it to the Winchester brothers.

  • cabritorsss

    You want to design and build it in China…look for support and customers there.

  • DevAndRev


  • Acjigga77

    I agree with SophosHD. Market that shit overseas.

  • EnzoF660

    I only wonder what do you do about the salt that ends up all over the place?

    Obviously this is negligible when you’re outdoors.

  • dandeentremont

    Excuse me, waiter. There is a fly in my soup. And my soup could use a little salt. How can we solve these two problems?

  • Giminey

    Its nice you want support from people…but I noticed you really didn’t care for any American support when designing and building it. So NO THANKS!

  • Mihai

    Mike, I will go for Indiegogo. Kickstarter looks way better than Indiegogo with more social media sharing facilities (like adding a summary to your tweets) BUT, as you said, you need to be a US citizen to start using it (or at least to know someone to help you). Also the variety of campaigning areas are more constrained at KickStarter comparative with Indiegogo). So Indiegogo is the second choice (or first, living outside US) to choose. I will say that I have also a good opinion also about RocketHub (it will be my 3-rd choice).